Shafira graduated from Curtin University of Technology majoring in both Public Relations and Journalism in 2009. Shortly after she joined a training consultancy, TMI and Tack International Malaysia, a global training provider specializing in customer service, leadership and branding.
Later on she completed her Master’s degree in Corporate Communications from University Putra Malaysia. While pursuing her masters, she joined Penaga Nusantara, a service contractor for Tenaga Nasional Bhd controlling their finance and human resources related and safety matters. There after she ventured into Engineering services as a Director for Amptech Engineering Sdn Bhd and later Sher Engineering and Consultancy.
Her previous experience with training consultancy has brought her into EASSETM Malaysia Sdn Bhd as a consultant for asset management. Currently she is working on Risk Based Decision Making for Asset Management, a pilot project for Tenaga Nasional Bhd.